There's an interesting post on Sociological Images about how, as the middle class shrinks, your clever companies (Procter & Gamble is the main example cited) may start to focus their advertising on bargain brands and luxury brands, with not much in between.
They've got a clip from a financial show and everything.
It makes sense as a business strategy, I guess. If there's hardly any middle class, there's no point trying to sell it much.
Well, I know which side of the vast wealth chasm I'm ending up on.
On a librarian's cushy salary? Straight to the luxury market, baby! Gold-plated caviar every day! That's the only reason I got into this line of work.
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