Monday, September 19, 2011

Pick a Level

There's an interesting post on Sociological Images about how, as the middle class shrinks, your clever companies (Procter & Gamble is the main example cited) may start to focus their advertising on bargain brands and luxury brands, with not much in between.

They've got a clip from a financial show and everything.

It makes sense as a business strategy, I guess. If there's hardly any middle class, there's no point trying to sell it much.

Well, I know which side of the vast wealth chasm I'm ending up on.

On a librarian's cushy salary? Straight to the luxury market, baby! Gold-plated caviar every day! That's the only reason I got into this line of work.

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