I will say about Elsevier that they know how to bribe a librarian.
I mean, win a librarian's heart. Because the way to a librarian's heart is with a good bribe.
In celebration of National Medical Librarians Month, they've sent out postcards with codes you can redeem for either chocolate or coffee. I picked chocolate, but the results show coffee currently in the lead with 58% of the vote.
I imagine coffee gets some votes for its legendary ability to make coherent thought possible first thing in the morning. Me, I drink green tea, so coffee has little hold over me.
Chocolate, on the other hand...
Bribery aside, I should note that having entered about a million of them into the catalog, I do quite like Elsevier's ScienceDirect interface to e-journals.
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