Aunt B at Tiny Cat Pants asks an interesting question about the Supreme Court's January 21 ruling on campaign finance: what if a corporation funds a candidate who then makes a public disgrace of him- or herself? Does that reflect badly on a company that has openly backed this politician?
In the hypothetical example given, where we imagine that Pepsi threw its weight behind John Edwards in the last presidential election, could Coke then capitalize on this with its own ads? Aunt B's suggestion for an ad:
“Be like John. Drink Pepsi. Or be like a decent human being. Drink Coke.”
Incidentally, I think "be like a decent human being" should immediately become a marketing slogan for something. Ideally something that doesn't involve burning women, kids, houses and villages after bein' a litterbug, but I'm flexible. This slogan is powerful enough to cover a multitude of sins.
It doesn't imply that you need to be a decent human being, only to emulate one. A lot of people could relate to that!
That, and license for extremes of behavior.
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