Another nice example from Sociological Images of how beauty standards change, with an ad advising that "if you want to be popular...you can't afford to be skinny!"
One way or another, it's all about changing something, isn't it? I guess there are a lot of things it would be tough to sell stuff to people by telling them things are OK the way they are.
One thing that we see doesn't change is goofy names/spellings for products: the one in the ad referenced is cleverly called "Wate-On."
Of course, phonetic spellings of words related to the product's intended purpose seem kind of retro at the moment--right now, we like to leave the initial letters off anything with an X in it ('Xtreme' is very hot) or attach any sort of masculinity-related term to pretty much anything marketed to men ("Dude-Wear Clothing!" "Bro-othpaste!" "Man-larm clocks!" "He-lium Balloons!").
This will seem very old-fashioned one day. Tomorrow, with any luck, because I'm already tired of it.
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